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Flaming Up Your PR
Announcing an important company policy change to the general public can be a difficult task for any public relations team. Schedule the announcement in an expansive area so that there is adequate space for the representatives of the media and their equipment. It is important that the PR member assigned with delivering the announcement is relaxed as well. Even when it comes to this unlikely business scenario, outdoor fire pits have a role to play. They can be used to relax a speaker announcing important company changes and relax the crowd receiving the announcement.
Adding a fire pit to the news conference area attracts the attention of the most important members of the audience - which can be helpful if the PR announcement is an uncomfortable one. In case you opt for this PR route then these are some of the suggestions for making the evening successful.
- Order enough food. Be sure that your beverages, appetizers, and main dishes match and are easily eaten in your outdoor atmosphere. It’s better to have too much than too little.
Make it seem like play. Providing entertainment for your guests will make them feel like they hold a special place in your heart. Conversations and enjoyment of the beautiful fire should be the main focus.
- Attempt to gauge how your audience feels. If it’s not going well, introduce a few games to lighten the mood.
The most important thing to remember is that when it’s time to deliver the announcement, everyone should be in as good a mood as possible. It's unnecessary for anybody to feel mad, awkward, or bored.
The announcement should be serious and to the point. It should go over all significant details and volunteer projections, and it should be able to entertain questions from the audience. While the timing of the question session should be short, there should always be some time given for questions. It makes the receivers of an announcement feel more a part of the announcement and like they have some power in the decision making.
To have a successful party, at the end of the evening all your guests should feel like they had good food, conversation and company. If the announcement was disappointing, the guests should still leave feeling like they still had some control over the decision, if only because they had the power to question. If you attain these things, there isn't any reason to believe that PR catastrophe next to a fire pit just happened. Be optimistic, find some way to guess the mood of the exiting audience, and prepare for the next step in handling this issue as new questions arise from the company or general public.
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